David Young

IT / Telecoms Consultant, Programme Manager and Business Coach

Company & Product Strategy Re-launch – US technology company

Summary:

A stagnant [US based] technology company needed to find a new market which suited its skills and assets of to provide a new future revenue stream. David:

  • Reviewed the companies current technology, knowledge and skills
  • Developed a Business Plan showing strategic options and the required return on investment
  • Identified [and presented to the board] closely related options of ‘up and coming’ technology paths – a decision was made to be a challenger in the VoIP market
  • Led the marketing development of a series of products
  • Led the engineering team through the development of technical specifications, designs and costs to the point of working prototypes
  • Raised company profile through leadership of industry groups, contributions papers and speaking at industry events
  • Led trial with key US and European telecoms organisations, using feedback to further enhance development
  • Liaised directly with the investment community and press

    • Key Skills Deployed:

  • Business planning
  • Senior stakeholder management (Cxx level)
  • Technical and Operational Strategy development
  • Identification and specification of new markets and associated products
  • Marketing and PR
  • Leadership and Coaching of Engineering teams
  • Industry liaison
  • Public Speaking

    • Outcome:

    The development of product and ‘PR splash’ made in the industry in general, gave rise to a to significant interest in the company by the investment market and subsequent move of stock price from 50c to $25. This endorsement allowed the business to raise the necessary capital to re-structure and further their development as a serious player in the IP Telephony market.

     

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